Digital Storytelling
My first group of artifacts center around my strengths in Digital Storytelling. I personally believe that digital storytelling is a crucial part of IMC, as emotions will evoke great reactions and connections from consumers, which in turn cause the consumer to gain loyalty to the brand. The artifacts I chose for this collection of artifacts showcase my strengths in crafting compelling and emotional narratives that intends to foster trust and meaningful connections with whoever views them.
Planned Social Media Posts
My Starbucks Planned Social Media Posts intend to not only raise brand awareness, but to differentiate Starbucks from their competitors. Through the use of friendly captions and inviting colors within the advertisements, the posts convey that Starbucks is a welcoming and trustworthy brand, which fosters loyalty from their consumers.
Longform Video Layout: Starbucks
My Longform Video Layout for Starbucks showcases a script, camera directions, acting cues, and more for a commercial about Starbucks' "Third Place" narrative. This narrative focuses on how Starbucks is the place in-between work and home, a narrative that many loyal Starbucks consumers strongly agree with. This longform video layout highlights how digital storytelling creates strong emotional connections with consumers to craft a compelling narrative and gain their loyalty.
